B2B website design that generates leads
B2B buyers are two audiences at once: the champion who browses and the executive who approves. I design sites that give each what they need.
Why B2B sites lose people
On the Oasis project, which sells workplace services to HR and facilities leaders, the problem was abstraction. B2B service sites drown in words like "solutions" and "platforms" until no one can tell what is being bought. The brief was concrete: say what the company does, for whom, at what scale, and make requesting a proposal effortless.
How I design them
- Outcome-led structure. The page architecture is rewritten around outcomes, not service names.
- Self-qualifying tiers. Service tiers are comparable, scannable cards so buyers can qualify themselves before talking to sales.
- Credibility inside the scroll. Clients, numbers and process sit in the story instead of a separate "why us" page.
- A short lead form. The form asks only for what a sales team genuinely needs.
Related case studies
Price
Websites are priced as Figma design plus a WordPress or React build, one price: $1,599 for up to 5 pages, $1,999 for up to 8 pages and $2,999 for up to 30 pages. Custom software and web apps start from $2,999, with the final price set in writing after a 30-minute call.
A free 30-minute call confirms your scope and gives you a fixed written quote that doesn't move. Half is paid to start and half at launch, with sign-off at every phase and 30 days of fixes after launch. See the full pricing or the landing page design service.
Common questions
Do you design B2B websites?
How do you make a B2B site generate leads?
How much does a B2B website cost?
How do we start?
Healthcare · Travel & rental · Fintech · Education & courses